Stop Missing Out on Your Next $100M Product Launch

Every Idea Scored. Every Winner Highlighted.

With AI-powered auto-scoring, capturing consumer, vendor, and employee ideas is a set-it-and-forget-it process. No extra FTEs. No manual triage. Just results.

Request a Demo of Auto-Scoring

The CPG Innovation Bottleneck

Innovation speed determines winners. Traditional R&D cycles can’t keep pace with shifting consumer demand and retailer expectations.

Without a structured intake system, great ideas slip through the cracks.
The Untapped Value of Consumer Ideation

Consumers, Vendors, and Employees = Your Innovation Engine

Your customers already signal unmet needs through reviews, social media, and service calls. Vendors and employees also see opportunities firsthand. Without a structured idea intake, these signals disappear.

A public-facing submission portal turns feedback into actionable opportunities, creating a steady pipeline for new product development.
The Untapped Value of Consumer Ideation

Consumers, Vendors, and Employees = Your Innovation Engine

Your customers already signal unmet needs through reviews, social media, and service calls. Vendors and employees also see opportunities firsthand. Without a structured idea intake, these signals disappear.
A public-facing submission portal turns feedback into actionable opportunities, creating a steady pipeline for new product development.

Proof That Ideas Deliver ROI

Some of the most iconic CPG products started as outside ideas:

Walkers “Do Us a Flavour” → +14.7% sales uplift

Ben & Jerry’s Cookie Dough → ~20% of sales within a year

Crest SpinBrush (P&G) → $200M in first-year sales

Mtn Dew Voltage → 11+ million cases sold

Doritos Locos Tacos → $1B+ sales after launch

The Size of the Prize

Industry benchmarks highlight the upside potential:

From the top 100 CPG launches (Circana)
$ 0 B
Threshold for Nielsen Breakthrough winners
$ 0 M+
Average for sustained winners
$ 0 M

Why Companies Miss Out

  • No centralized intake for submissions
  • Manual triage = high FTE burden
  • Employee ideas lack visibility
  • Vendors lack structured channels
Without a platform, valuable ideas never reach your teams.
Auto-Scoring — The Game-Changer

Always-On, Always-Scoring

Set it and forget it. Every idea scored instantly. Winners delivered straight to your inbox.

Automated Input Analysis

Every idea is automatically checked for brand fit, consumer appeal, feasibility, and differentiation.

Weighted Evaluation Model

Each factor is scored on a scale, with customizable weights (e.g., 40% fit, 40% appeal). Your priorities, your scoring.

Transparency & Auditability

Executives see a simple composite score. Teams see the detailed breakdown. Everyone sees why an idea won.

Weekly Digest of Winners

No manual review needed. Auto-scoring sends you the highest-potential submissions each week with a clear rationale.

Visual

Mock dashboard screenshot + sample “Idea of the Week” email alert.

Request a Demo of Auto-Scoring

The Payoff

Capture more ideas without more FTEs

Validate earlier with real input

Shorten time-to-market

Increase your odds of $50M+ launches

No More Excuses

If You Don’t Have an Ideation Platform, You’re Missing Out

With auto-scoring, there’s no barrier left.
Book a Demo Now
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