Business is evolving faster than ever. Consumer demands have never been higher, and large organizations who don’t innovate will eventually die (think of Blockbuster or Xerox). Large organizations like these can no longer exclusively rely on the internal R&D team or employee base to produce the product innovation and insights that will keep them in the game.
Enterprises are increasingly turning to open innovation for their product development strategy. Alan G. Lafley, CEO of Proctor & Gamble believes “half the company’s ideas must come from the outside.”
Technology Scouting Allows Organizations to Find Innovators and Solvers
To do this, you need to find and engage innovators outside of your organization. This is called “technology scouting,” and it’s a critical aspect of open innovation.
Scouting allows organizations to identify intellectual property and key influencers and engage them to become part of their innovation.
Finding these niche “solvers” is technology scouting, or “cyber scouting.” They can be all over the world. From academics to scientists, from consumer enthusiasts to the patent landscape, the innovators are out there, they just need to be found.
Cyber Scouting Can Happen Internally and Externally
Whether you’re scouting “internally” among 1,000s of employees in your organization or need to reach outside of your organization, the critical first step in open innovation is finding the “solvers.”
These “solvers” can come from any area in the world and any industry such as:
- Start Ups
- Supply Chain
eZassi’s “cyber scouting” feature is unique since many idea management software products do not offer a full software solution.
Without one platform to manage open innovation, companies end up stitching together multiple technology solutions that result in inefficiency and great ideas that never transform into winning products.
For example, Mindjet, the creators of MindManager do mind mapping and idea generation very well but don’t offer a feature to “find” the innovators that need to participate.
NineSigma has a brilliant network for launching and managing innovation challenges, but it stops there. You can’t take your idea from start to finish in their software.
These “silos” of data stored across multiple platforms impede the innovation process by creating pockets of data and limited visibility into the entire idea pipeline.
Cyber Scouting vs Network Driven Scouting
eZassi’s cyber scouting software is a technology driven solution which is very different from a “network driven” cyber scouting service. We go beyond the companies like NineSigma, who use their network. With eZassi’s idea management software, you are not limited to any network.
- eZassi’s deconstruction engine and bot crawler system search the web to find unique solvers that match your innovation needs.
- Next, the “automated outreach” feature allows you to automatically invite people that meet your criteria to your innovation portal.
- Competitors have their own “networks”, however, they are limiting.
- Using our technology scouting software, you can efficiently manage your entire open innovation process from beginning to end.
From finding the innovators through technology scouting to filtering and managing the ideas through the product development cycle, eZassi offers one software platform to manage all of your open innovation.
Schedule a demo today to walk through our open innovation software.