Open innovation injects new ideas into an organization by providing the ability for non-employees to submit concepts for consideration. The process relies on a pool of involved and enthusiastic contributors who want to participate in the process. The challenge is how to attract and engage these innovators in a way that sustains their interest and increases the quality of their submissions. Gamification is an excellent tool to achieve this goal. Gamification is the process of transforming tasks or processes into a competitive process to engage users, solve problems, increase productivity, and drive innovation. It encourages ongoing participation, which keeps the open innovation ideas flowing. Gamification Systems The concept of gamification is part of our everyday lives, in that certain systems encourage our active participation. Examples include: Airline Frequent Flyer Programs Real-time Fuel Usage Tracker Apps One Day Sales Crosswalk Countdowns Credit Card Rewards Store Savings Apps Each of these systems gives rewards for participation,...
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