Technology Scouting or Technology Landscaping: Tactics or Strategy?
[vc_row][vc_column][vc_column_text]A critical aspect of any innovation management program is thoroughly understanding your own technology portfolio and how it fits within the technology ecosystem of both known competitors and potential collaborators alike. Innovation doesn’t occur in a vacuum – groups need to continually rationalize their internal technologies versus external technologies in their business verticals. Regular internal technical SWOT analysis (identifying where companies are strong / weak technically, where the technical opportunities and threats exist both long-term and near-term) better enable companies to define and own their particular technical space; as well as recognize the potential to expand their technical space over time. Technology Scouting and Technology Landscaping are powerful tools in the innovation management toolkit to achieve better technology portfolio understanding; but while these terms are often used interchangeably, these are not equivalent activities and often require different skill sets for mastery. Here’s how we at Ezassi think about these innovation management tools.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space...Read More