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what is innovation management

Navigating Innovation Management:
Implement a Scalable Process and Engaging Platform for Enterprise Ideation and Collaboration Creating Open Innovation Solutions

Regardless of your organization’s innovation portfolio size or scope, every business needs a strategy and competitive advantage for growth and technological advancement. Supporting an innovative culture and adopting an innovation management platform across your company assesses valuable KPIs of the current pipeline and promotes future opportunities through the transformative power of innovation.

  • Defining Innovation Management 

  • The Key Pillars of Innovation Management

  • Tools and Techniques for Innovation:

    Idea Management, Pipeline Management, and Technology Discovery Software & Innovation Services 

  • The Benefits of Innovation Management

Defining Innovation Management:

Innovation management is the process of nurturing and guiding the development of new ideas, products, services, or processes within an organization. It’s the strategies, idea stage gate and workflows that move creative ideas, novel technologies, or key market insights through an efficient and transparent pipeline of challenge solvers and intrapreneurs to drive sustainable growth and gain a competitive edge.

Why is it significant?

Innovation management is necessary to be adaptable and resilient and to thrive in a rapidly changing world. By fostering a culture of innovation, organizations can stay ahead of the curve, adjust to market demands, and outshine their competitors.

The Key Pillars of Innovation Management:

  1. Ideation: This is the brainstorming phase where teams generate and capture a wide range of ideas. No idea is too wild or unconventional during this stage. It’s all about embracing creativity and encouraging diverse perspectives.


  1. Evaluation: Once the ideas are on the table, it’s time to separate the great, the possible, and the moonshot goals from the trite and unverified. Rigorous evaluation methods help identify the most promising concepts while considering factors like feasibility, market potential, and alignment with the organization’s goals.


  1. Implementation: Once the best ideas are rated and promoted, it’s time to roll up the sleeves and transform ideas into reality. This phase involves strategic planning, resource allocation, and careful execution to ensure a smooth transition from concept to market-ready products or services.


  1. Adoption and Diffusion: Even the most brilliant ideas can fall flat if they don’t gain traction. The adoption and diffusion period involves creating awareness, building buy-in across the organization, and effectively launching the innovation to the target market or audience.

Tools and Techniques:

Innovation management is not wishful, futuristic thinking; it requires a dedicated structure and thoughtful process control. Luckily, there are several tools and techniques available to assist organizations in managing innovation effectively. These can include scheduled innovation labs, design thinking workshops, new technology research sources, innovation consulting services, subject matter outreach, crowdsourcing platforms, and innovation management software.

Innovation Management Software

Ezassi offers a combination of solutions which work in unison to support innovation departments. We refer to it as our triad of products for Innovation Management.

First, we offer Idea Management Software. Our idea collection and management platform offers a centralized solution for capturing and organizing ideas from your team. With our software, you can easily evaluate and prioritize ideas, streamlining the decision-making and implementation process.

Second, we offer an AI-powered scouting tool for Technology Discovery. With this software, you can discover new technologies and stay ahead of the competition by uncovering emerging trends, patents, startups, and university research around the world. This search tool provides valuable insights, helping you identify growth opportunities and new partnerships to gain a competitive edge.

The third product is Pipeline Management Software. Easily manage your innovation projects with our customizable Kanban board. Our software enables you to track project progress, allocate resources, and ensure timely execution of your initiatives.

Together, this system of solutions working in unison across a collaborative team of problem solvers provides one platform for continuous innovation.

venn innovation management

Innovation Program Services

Ezassi also has a variety of Innovation Consulting Services. We offer R&D assistance to identify disruptive technologies in your industry. We can also create Innovation Challenges for your business to crowdsource solutions across a global audience or focus solely and confidentially within curated internal project teams. Read more about these services below:

Innovation Strategy Solutions:

Develop a comprehensive innovation strategy and assist in tracking KPIs to measure innovation progress.

Technology Discovery and Market Analysis:

Conduct in-depth technology discovery and market analysis reports to enhance R&D and Engineering efforts.

Innovation Program Management:

Ensure successful implementation of your innovation initiatives, providing ongoing support and progress monitoring.

Benefits of Innovation Management:

Now that you have an understanding of what innovation management is and the techniques innovative companies are adopting, let’s explore why it’s worth implementing into your business. Innovation management can:

  • Drive growth and profitability:
    By continuously innovating, organizations can tap into new markets, attract new customers, and boost their bottom line.
  • Foster employee engagement and satisfaction:
    A culture that values and encourages innovation empowers employees, making them feel valued and motivated to contribute their best ideas. Contributors are proud to take ownership for encouraging positive change and technological advancements within the organization.
  • Enhance customer experience:
    Innovation can result in the creation of products, services, or processes that address customer pain points, providing exceptional experiences that keep customers coming back for more.

Innovation management holds tremendous potential to revolutionize businesses of all sizes and industries. By nurturing a culture of innovation, organizations can unlock their true creative potential, surmount challenges, and remain relevant in an ever-evolving marketplace.

If your team is ready to unlock endless possibilities through improved innovation management, contact us to create a prosperous and exciting future!

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