Open Innovation Shouldn't Be a Hard Sell. But, All Too Often, It Is. At Ezassi, we believe whole-heartedly in the importance of Open Innovation for the survival of businesses. That being said, we also fully recognize that convincing decision makers to go forward with Open Innovation initiatives can be a hard sell. It almost seems counterintuitive that the same leaders who were responsible for launching and cultivating a successful business, would be resistant to change even in the face of evolving markets. Yet all too often, that is the case. Open Innovation convincing decision makers should be a primary focus. This means that it falls on employees to make the case for Open Innovation and convincing the decision makers, which can be a thin line to walk. To help you navigate these choppy waters, we put together a comprehensive guide entitled, “How to Make Open Innovation an Easy Sell in Your Organization,”...
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