Author: Virginia Bush

Idea Management Software Streamlines Open Innovation "Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology." //en.wikipedia.org/wiki/Open_innovation R&D Is No Longer a Barrier to Entry or Strong Strategic Advantage Traditionally, innovation was a closely guarded secret. R&D teams hid away in secrecy innovating, discovering, and releasing the next generation of products. Think of IBM, Bell Labs, DuPont and other companies where R&D was a valuable strategic asset. Traditional Companies Are Moving Toward Open Innovation According to the MIT Sloan Management review "Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations." //sloanreview.mit.edu/article/the-era-of-open-innovation/ Harvesting, managing and sorting through 1,000s of ideas to find the diamonds in the rough is a daunting process. Large organizations...

eZassi Uses Social Sites like Linkedin to Sign-In and Auto Profile Users How many times have you been interested in something online, only to abandon moving forward when you see a cumbersome sign in process, replete with password entry a confirmation email in the way? A 2012 study by Blue Research found 86% of people are bothered by the need to create new accounts, 54% consider leaving the site, and 88% say they have given inaccurate information. What is Social Sign-in? eZassi integrates with Linkedin, Facebook, and other popular platforms so that with the click of a button, the visitor can “sign-in” and start participating in the open innovation process without creating a username and password and verification email. Benefits of Social Sign-in Higher conversion of visitors into users Increase the amount of people that join your innovation community by making it easier to begin. Higher participation once a user joins your innovation community. Users can go back...

[vc_row][vc_column][vc_column_text]Business is evolving faster than ever. Consumer demands have never been higher, and large organizations who don’t innovate will eventually die. Large organizations like these can no longer exclusively rely on the internal R&D team or employee base to produce the product innovation and insights that will keep them in the game. This is where proven technology scouting software plays a critical role with innovation success.   Enterprises are increasingly turning to open innovation for their product development strategy. Alan G. Lafley, CEO of Proctor & Gamble believes “half the company’s ideas must come from the outside.”   Technology Scouting Software Allows Organizations to Find Innovators and Solvers   To do this, you need to find and engage innovators outside of your organization. This is called “technology scouting,” and it’s a critical aspect of open innovation.   Scouting allows organizations to identify intellectual property and key influencers and engage them to become part of their innovation.   Whether you’re scouting “internally”...