[vc_row][vc_column width="2/3"][vc_column_text] What is Discontinuous Innovation? [/vc_column_text][vc_empty_space height="22px"][qodef_blockquote text="An innovative product, service, or process that dramatically transforms an existing market by introducing a groundbreaking concept or technology. This often leads to the creation of entirely new markets and fundamentally changes the way consumers engage with a product or service, marking a significant evolution in the industry." title_tag="h3" width="100%"][/vc_column][vc_column width="1/3"][vc_empty_space height="42px"][qodef_button size="" type="" hover_animation="" target="_blank" icon_pack="font_awesome" fa_icon="fa-arrow-right" font_weight="" text="INFOGRAPHIC" link="//ezassi.com/wp-content/uploads/2024/12/Disruptive-innovation-infographic.pdf"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Innovation Strategy is the foundation for company growth and adaptability in the ever-changing environment that is business today. Innovators must conceive their innovation strategy around their business objectives and incorporate both Continuous and Discontinuous Innovation. Discontinuous Innovations introduce significant technological changes or leaps and can establish entirely new business models or markets. Think of Electric Vehicles or Streaming Platforms. Discontinuous Innovation is also used interchangeably with “radical” or “disruptive" innovation. Continuous Innovation, in contrast, involves small, consistent, and incremental enhancements to products or services....
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