[vc_row][vc_column][vc_column_text]Open innovation allows organizations to harness the creative efforts of others, both across the globe and in the office down the hall. The OI process is one that inspires and engages creative thinkers and transforms them into collaborators. While many corporations are establishing OI programs, not all find success. We offer these dos and don’ts as guideposts, avoiding common pitfalls and finding the path to effective OI. DO: Set Goals. Know why you are establishing an OI program and what you want to achieve. Define the problems you want to solve or advancements you want to realize and develop an OI program that supports these goals. Invest in Creativity. Break down internal organizational silos, including job descriptions and departments, and allow meaningful contribution to your projects, regardless of their source. Follow those same principles and engage outside collaborators by looking at the value of the information received rather than who contributed...
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